| Steps to make Sure Your Website is Search and Social Friendly |
By Tom Jenkings Content can really not be stressed enough when talking about making sure your website is both search and social friendly. Consider yourself as being in the content publishing business. Both the search engines and social web participants have a very positive reaction to content that is fresh.
A website that publishes on a frequent basis gives the spiders more pages to crawl and index, this will help you attract more links from other websites. Having a combination of fresh content and inbound links provide the search engines with more reasons to crawl your site on a more frequent basis, again moving your up the ranking pages. Along with your content being updated it should also be social and this can be accomplished with an RSS feed. There are other widgets that you can use as well such as Digg and StumbleUpon. These features will help increase the likelihood of your site going viral. Viral means that the people that are visiting your site are referring it to other people and talking to other people about it. taking care of your marketing for you. Another good feature to include on your site is a blog, forum or reviews. You can also use a combination of these features. These offer you a place to easily load new content and interact with your current customers and get them to interact with you. The more you work on building a relationship with those that you want to do business with the better your sales is going to be. Small business SEO only goes so far so you want to make sure that you are using these other tools as well. Interaction is vital. Technology is great but it has also lead to a world that lacks personal touch. While it is great to be able to do business with people all over the world, it is even better to do business with people that you feel as though you know. Take the time to build relationships with your customers and clients, building trust helps build your business. Finally, you want to make sure that your site, or the content, is easy to share. This is a rather simple process. All it requires is an addition of a "Share This" button on your site. This makes it possible for your visitors to share your site or the content with everyone they know in the manner they wish be it IM, email, Twitter, Facebook, Bluetooth and so on. Think about it like this, a site like StumbleUpon grabs about 10000 visitors a day, while this may not generate a massive wave of sales it will increase interest in your company and get people talking about it. The most effective small business websites are the ones that are reaching out to their target market as many ways as possible. Fresh content, small business SEO and social features make it possible for you to succeed where other small businesses aren't. Small business owner and looking for free web design solutions that also have affordable seo services packages to increase your web presence? Look no further, aptohosting.com does it all |
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